Counsel for Creators - Law Firm
Social Media Strategy // Content Calendar Creation // Graphic Design // Performance Reporting
Project Overview:
We partnered with Counsel for Creators to transform their underused Instagram presence into a consistent, strategic platform for education, connection, and brand growth. By developing a tailored content strategy and elevating the visual design, we helped this non-traditional law firm build trust and visibility within the creative community.
The Challenge:
When we began working with Counsel for Creators, their social media presence was minimal and inconsistent. Despite offering a unique subscription-based model that made legal services more accessible for creatives, they weren’t reaching the right audience or communicating their value in a way that stood out.
They needed a brand voice that was both authoritative and approachable, paired with clean, high-impact visuals that could stop the scroll and start real conversations.
Strategy & Execution:
We created a clear social media strategy anchored in the brand’s core values: accessibility, education, and creative empowerment. From there, we developed a content calendar focused on five posts per week, blending:
Educational carousels
Legal tips and Q&A sessions
Short-form videos and reels
Timely memes and cultural references
Inspirational quotes that resonate with their audience
Visually, we reimagined their feed with bold, consistent design elements that aligned with their branding while elevating their credibility.
The Results:
In less than a year, Counsel for Creators’ Instagram presence grew from under 300 followers to over 2,100, a 163% increase in aligned, engaged followers. Impressions climbed to over 163,000, and we saw consistent gains in reach and engagement thanks to a content strategy that put value and clarity first.
The improved brand presence didn’t just look good… it helped build trust and establish Counsel for Creators as a go-to resource for creative professionals. And most importantly, it began converting followers into qualified leads.
