SPRNKLS - E-Commerce Agency
Visual Branding // Website Design & Layout // Website Copywriting // Messaging & Positioning
Project Overview:
Wild Type partnered with SPRNKLS to bring a bold new vision to life: a boutique agency with a sweet spot for scaling e-commerce brands, especially in the gourmet and dessert space. Our collaboration spanned visual branding, website design, and copywriting to create a conversion-first online presence that blends strategy with personality.
The Problem:
SPRNKLS was a brand-new agency created by a seasoned strategist ready to separate her personal brand from her business. The vision? A sleek, elegant, high-converting brand identity that felt playful yet polished, just like the desserts and lifestyle brands they serve.
Emmanuelle, the agency’s founder wanted to strike a balance between “fun and creative” and “serious strategist.” She was tired of beige, bro-heavy agency sites and wanted something that felt human, smart, and scroll-stopping, without losing clarity or professionalism.
Our Creative Approach:
Visual Branding:
We developed a bold, high-contrast palette featuring deep plums, soft pastels, and crisp neutrals. Our goal was to echo the luxurious, elevated world of gourmet sweets. The logo and supporting elements blend elegance with charm, hinting at sugar, sparkle, and strategic brilliance. We wanted the brand to feel…
→ Elegant but not stuffy
→ Strategic yet whimsical
→ Clean layouts with bite-sized treats of personality
Website Design:
Built on a basic Show-It template, the site was customized to showcase SPRNKLS’ robust services while keeping the UX simple and intuitive. We incorporated high-impact visuals, custom iconography, and a dynamic services section that clearly explains the offer while keeping the tone conversational.
Website Copywriting:
SPRNKLS' audience ranges from legacy business owners to savvy in-house marketers. The copy bridges that gap—authoritative yet friendly, strategic but easy to understand. We focused on:
Differentiating SPRNKLS from both “marketing bro” agencies and solo freelancers
Highlighting results-driven strategies while emphasizing the boutique experience
Showcasing Emmanuelle’s credibility as a strategist, without making the brand all about her
Simplifying complex service offerings into value-based, digestible sections
The Results:
The final product is a confident, conversion-optimized brand that feels magnetic and fully aligned, and stands out to both prospects and collaborators. The new brand and website feel like a true reflection of the business — confident, strategic, and full of personality.
The messaging is clear, the design is engaging, and the user experience guides visitors without overwhelm. The site also sets the foundation for future growth, with space to showcase case studies, share content, and build deeper connections with the right clients.
In a crowded industry, this brand doesn’t just look good, it stands out for all the right reasons.
