Independent Clinician - SLP & Private Practice Coaching
Social Media Management // Content Strategy & Community Engagement // Launch & Podcast Promotion
Project Overview:
We partnered with Independent Clinician to help transform their Instagram presence into a powerful channel for community engagement, lead generation, and business growth. Through strategic content planning and hands-on social management, we helped bring their mission to life… one post at a time.
The Challenge:
Independent Clinician had a strong offer and a deeply engaged niche, but their social presence wasn’t reflecting the scale or professionalism of the business. The content lacked cohesion, posting was inconsistent, and the team didn’t have the time to engage regularly with their growing community.
They needed a strategy that could increase visibility, nurture their audience, and drive interest in their paid offers, all without losing the warmth and accessibility the brand was known for.
Strategy & Execution:
Our approach was rooted in consistency, clarity, and connection. We developed a detailed content strategy that focused on speaking directly to their audience of SLPs and OTs preparing to enter private practice.
The content calendar included a steady rotation of:
Tips, frameworks, and FAQ content related to private practice
Podcast episode highlights and repurposed long-form content
Launch support for challenges, webinars, and digital products
Personal brand elements that built trust and relatability
Instagram stories and community engagement to deepen interaction
Visually, we unified the feed with clean, brand-aligned graphics that prioritized legibility and approachability, while maintaining a strong conversion mindset.
The Results:
In under six months, Independent Clinician’s Instagram grew from 7,900 to over 11,000 followers, a major milestone for the brand’s community. Engagement rose across the board, and the account became a consistent driver of interest in programs and offers.
During our time working together, the brand also crossed the $1 million revenue mark — backed by a loyal audience, a clearer message, and content that built trust at every touchpoint.
