Social Media & Instagram
Counsel for creators — LAW FIRM & LEGAL MEMBERSHIP
Using social media to help creative business owners feel less anxious about the legal stuff.
CLIENT OVERVIEW
Counsel for Creators is a non-traditional law firm committed to making the “legal stuff” more accessible for creative business owners.
PROBLEM
When we started working with C4C, they had barely established a presence on Instagram and were struggling with how to reach their target audience.
MEASURING SUCCESS
We crafted a strategy that defined success as audience growth and brand awareness. Specific KPIs included follower growth, reach, impressions, and overall content engagement.
CONTENT TACTIC
Our content calendar includes a five posts per week mix of educational carousels, short-form video, relevant memes, and inspirational quotes pertaining to their content pillars.
RESULTS
Since beginning our partnership in early 2021, we have seen an increase of nearly 2,000 followers that align with C4C’s target audience of creative business owners. Additionally, we continue to see an exponential increase in overall engagement, reach, as well as qualified leads for their business.
